Nike has finally opened up thier new Sportswear store at 21 Mercer St.Nike has a site dedicated to their Fall 2008 Sportswear collection, including all jackets, pants, windrunners. Pretty dope site, I'm really diggin the scrolling feature the have that rotates each article of clothing. Check it out here.
I went to store the other day with Bende and it is very cool. All design associate boys from Nike iD, Izzy, Sammy, Mao, and Ray are working there now so holla at them if you roll through. They gave me the inside scoop on the expanded iD program that they are implementing there where you can build custom AF-1s from scratch...like legit from scratch...for $800 bones. They have all the fabrics etc for you to check out. Way more extensive of a process, which it should be for that price. Too rich for my blood but that is amazin. The nike design aesthetic is maintained throughout looks fresh. I will say everything in the store is uber expensive so I don't think I'll be coppin anything there but a sope extension of the brand fo sho.
Below is a video of a walkthrough the space so you can get a look for yourself.
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